One of the first steps before you start investing in online advertising should be to study the market. Knowing the best market practices and the strategies of our main competitors, are two essential points to define our internal strategy.
To start investigating whether our product / service is in demand, we have a tool that we can use to measure public interest, Google Trends. Created in 2006, Google Trends is a free service and allows you to monitor the number of searches for a particular keyword or topic over time.
After checking if there is demand, we move on to the stage of creating a detailed market analysis. To do this, we must answer the following questions:
Market analysis is one of the most important parts of a company’s strategy. In fact, it can help reduce risk, because if we understand our customers and the market conditions, we increase the likelihood of creating a viable product or service.
This analysis also helps to clarify ideas about what makes our product/service different from the competition, which can increase our chances of success.
However, don’t fall into the trap of simply saying that your solution is ideal for everyone. Setting a few parameters around your target market will allow for resource optimization.
After analyzing the market in which we operate, we must start thinking about the strategy to adopt to sell our product/service to our target audience. To do so, it is essential to know our product and identify the competitive advantages that it offers to the final consumer.
There are several crucial points that must be optimized before investing in advertising. Over here we highlight a few:
The website is the center of all marketing efforts and if it is not interesting and easy to understand, no matter how much time we spend developing the strategy, we will not win new customers. If your business dont have the design skills to create it internally, it is preferable to invest in hiring someone to create a modern, attractive and mobile-friendly website, or try to learn some of the existing software on the market that already allows you to create very sophisticated websites without having computer skills, such as Wix or Webflow.
Create a Blog
E-mail marketing
Social media
This list of marketing strategies is not comprehensive, but we hope it helped to clarify some of the points where you should start.
These strategies, when executed correctly, really work. And they must continue to work.
The only caveat is that online marketing is constantly changing and evolving. Nobody knows with 100% certainty which strategies will work ten years from now.
All we can do is update ourselves constantly to know what is working in the present and to anticipate what will work in the future.
After analyzing the surrounding market and the best practices in the sector, we will see the results that online advertising can bring to your company!
In this specific case, we present 2 clients in very different phases: the client who has just started and a client with 5 years of experience in the digital world and who wanted to scale their results.
In the example above, we address the case of a retail customer in the fashion sector, who has 2 physical stores in Portugal and with the World pandemia of covid-19 they felt the need to build a brand new website.
We were asked to draw up a strategic plan that would allow the brand to open this new sale channel and for it to be sustainable in the future.
First, we created an Online Store through the Prestashop Platform, defined a Social Media and Email Marketing strategy and implemented the Sales funnel, choosing Facebook as the advertising distribution channel.
The first campaigns were launched in October in order to strat creating brand reputation on the Portuguese audience and in November (2nd month of campaigns) we started to “attack” online sales. As we can see from the image, we present the results for the month of November that, with a relatively low investment (457€), we managed to obtain a return of 3.5 times (1.614 €) the value of your investment!
Although there is still a lot of work ahead of us, we found that applying the best practices in the market, quick and sustainable results are achieved.
In this 2nd case presented, we were already in the presence of a customer established in the Spanish market and in the digital world, but who had a decrease in sales in recent months.
This client is exclusively dedicated to women’s fashion and who did not find an answer to the decrease in sales when the competition increased her profits on the online channel.
A statistical report of the results was prepared compared to the previous year and we found that the segmentation of the campaigns, such as the ads created, were not suitable for the target audience.
Through the data collected, we adapted the audience segmentation strategy and created new ads for each age group in order for the consumer to identify with the brand. As a result, we can see from the image that the strategy implemented generated an increase of over 60% in revenue compared to the previous year, thus reaching a historical record for the brand in a month in sales!
This result, achieved not only by the increase in sales but also by the improvement in the conversion rate of the website and in the value of the shopping cart.
In short, we found that with a well-implemented strategy, knowledge of the surrounding market, the choice of suitable advertising channels and an automation process that allows us to get the most out of advertising platforms, we can achieve great results!
Is your business still not generating profitability online? Leave your contact here to analyze your case!
We offer a complete audit to your company to identify what can be improved and how to scale your online sales!
Rua Ferreira de Castro nº22 3ºdto
7800-062
Beja
912 096 550 (Chamada para rede móvel nacional)
Calle Santos Justo y Pastor 119, puerta 4, 46022
Valencia
+34 633 57 17 39 (Chamada para rede móvel espanhola)
84 Buckingham Road Cheadle Hulme,
Cheadle Stockport
SK8 5NA
Manchester
+351 912 096 550 (Chamada para rede móvel nacional)
As cookies são necessárias para garantirmos a melhor experiência possível ao utilizador.
Para navegar no nosso website, é necessário aceitar a utilização de cookies.
Leia a política de privacidade para mais detalhes.
